e-Commerce
E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. Electronic commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange, inventory management systems, and automated data collection systems. E-commerce is in turn driven by the technological advances of the semiconductor industry, and is the largest sector of the electronics industry.
Modern electronic commerce typically uses the World Wide Web for at least one part of the transaction's life cycle although it may also use other technologies such as Mobile Apps.
Why create an e-Commerce for your Business?
Creating brand loyalty can be one of the reasons to develop a website or mobile app. This with the aim to make the connection between online stores and customers stronger.
By driving higher user engagement and enhanced usability, you can reinforce the loyalty of customers to your brand.
Creating an app for your online store enables you to show content in a faster, more attractive, and more user-friendly way. Besides, most e-commerce apps don’t even need an internet connection for the basic functionalities to work. Unlike websites, they always need an internet connection to load and update every piece of content.
It is not possible to reach the customers in different locations without opening new retail showrooms. But with an e-commerce website, it has become possible to reach masses at the same time. Thus you can target a much bigger market and make your product and services reach people globally.
It is very easy to update the information about the certain products and services on the website. The information like new arrival, upcoming events, sale, promotion or services can be done quickly and easily on the website.
Not only does e-commerce help you to understand your individual customer, but it gives you a much clearer insight into your market as a whole. Much of survival in business comes from knowing your industry inside out, and being able to anticipate changes or trends before you miss out on them. Again, specialist software will help you here, collect data automatically, and compile it in digestible ways that you can use to your advantage. These figures are of particular value when it comes to making projections for future quarters, applying for investment and other upgrades, and planning for busy or difficult periods. By knowing your market as a whole rather than in individual pieces, you are in a far stronger position to survive your market, grow your business and reach new heights.